customer experience
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For the first time in my working life, I have come this close to having to prepare a feedback procedure for a client. We are a B2B company, and we never ask for the client’s feedback. Either they are happy, and they buy, or they are not happy and they still buy (because they either…
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During the holiday season, the author navigates online shopping offers while seeking new shirts. After mistakenly ordering incorrect sleeve measurements, the author quickly resolves the issue through efficient customer support, highlighting the importance of responsive service in enhancing online shopping experiences.
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While traveling in Skopje, North Macedonia, the author purchased a variety of chocolates, but found some were unwrapped. Despite documenting the issue to test the company’s feedback system, the author ultimately decided against pursuing the complaint, reflecting on the importance of effective feedback mechanisms for improving product quality and customer satisfaction.


