customer
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For the first time in my working life, I have come this close to having to prepare a feedback procedure for a client. We are a B2B company, and we never ask for the client’s feedback. Either they are happy, and they buy, or they are not happy and they still buy (because they either…
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The article discusses the diminishing trend of direct feedback in the digital age, contrasting personal experiences at snack bars where owners actively sought opinions on their dishes. It emphasizes the importance of honest, immediate feedback for business improvement, urging owners to step beyond digital comfort zones and engage with customers directly for valuable insights.
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The story recounts a frustrating experience with a reputable company’s after-sales service for a pricey laptop purchased for academic use. Despite high product expectations, the lengthy repair process and subsequent decline in performance led to a loss of trust in the brand. The author emphasizes the pivotal role of after-sales service in shaping customer satisfaction…
feedbium 