May 2025
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For the first time in my working life, I have come this close to having to prepare a feedback procedure for a client. We are a B2B company, and we never ask for the client’s feedback. Either they are happy, and they buy, or they are not happy and they still buy (because they either…
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Service evaluation focuses on user perception rather than just measurable performance indicators. A personal experience at a pastry shop illustrates how mood can influence satisfaction. Initially frustrated by wait times, a subsequent positive interaction led to reflection on personal reactions and the need to assess service reviews from varied perspectives.

